livestream

Flex Appeal: A Shy Influencer’s Abs Leave China Thirsty for More

Articles that cut to the core of contemporary China. In-depth, informed, and carefully crafted, every piece is carried by the voices of the story’s participants.

FEATURES

As rural content booms online, Lin Yangduo has gone viral promoting village tourism and local products with a formula that makes him deeply uncomfortable.

He Qitong

After the IShowSpeed Bump, Chongqing’s Uncle Goose Is Back Chasing Traffic

Translations, cross-publications, and collaborative projects from Sixth Tone’s external partners. 

SIXTH TONE ×

When a Chinese livestreamer ambushed a U.S. streaming star with a braised goose from his hometown, sales boomed. Why didn’t it last?

The Paper

To Tip Livestreamers, Chinese Woman Steals Millions From Family Business

Timely reports on issues and events from across China. Drawing on a vast range of sources, these succinct articles provide insights into the significance of each issue in a wider context.

NEWS

After discovering his daughter had embezzled 17 million yuan, her father accompanied her to the police station to report the crime, hoping to recover the funds.

Li Xin

The Cost of Staying Visible on China’s Internet

As China’s attention economy matures, creators face constant pressure to produce, adapt, and remain visible in an increasingly crowded and competitive system.

She Picked Up a Computer Mouse in Her 50s — Then Defeated a World Champion

Visual stories that get up close and personal with contemporary China. A mix of short videos, documentaries, photography, and data visualization.

MULTIMEDIA

Lü Xiao

From “Wet Bodies” to Moaning: China Curbs Raunchy Livestreams

The country’s top regulator has banned three categories of sexually suggestive content in group livestreams, making “vulgar” behavior used to solicit money and gifts illegal.

Livestream Law: Why China’s Lawyers Are Taking Their Practice Online

From divorce battles to labor disputes, real-time legal advice is drawing huge audiences and reshaping how China’s young lawyers grow both their careers and their client bases.

In China’s New Livestream Factories, Bodies, Data, and Dreams Collide

With idol reality shows off the air, group livestreams have filled the void, where dancers perform in rotating squads as viewers send gifts and even pay to control the show.

In China’s ‘Sympathy Economy,’ Trauma Finds a Livestream Stage

By selling through personal tragedy, livestreamers are sparking solidarity purchases, and in recent months, fierce debate over whether compassion can, or should, be monetized.

Yang  Xinrui 

Two Unlikely Travel Buddies Find Road to Stardom

After becoming close friends, a Chinese vlogger and a Bangladeshi rickshaw driver have captured the imagination of millions online.

AI, Mini-Games, Short Dramas Drive Growth at China’s Kuaishou

The short-video platform’s latest results show both user demand and creator income continuing to grow.

Fan Yiying

As Ex-Convicts Go Viral in China, Critics Say They Glorify Crime

The trend has alarmed authorities, with state media warning that posts turning crime into entertainment erode respect for the law and re-traumatize victims.

China’s Illegal Hunting Livestreams Disguised as ‘Outdoor Sports’

Police in northeastern China have uncovered a black market involving livestreamers killing wildlife — including some protected species — to sell hunting gear.

Eating for Views: Rising Concerns Over Binge Eating Livestreams

Despite regulations and growing health warnings, China’s “big-stomach king” livestream trend continues to thrive, raising alarms about food waste and the potential dangers of excessive consumption.

Fame, Pursued by Goose: The Chongqing ‘Uncle’ Who Became an Internet Star

Need for IShowSpeed: A YouTuber’s Wild Ride Through China’s Internet

What began as a chaotic online tour turned into a cross-cultural spectacle — fueled by fans, food, filters, and unexpected friendships.

Jiang Xinyi

Scroll, Sell, Evade: China Recovers Millions in Taxes From Streamers

Authorities audited 169 influencers this year, exposing shell companies, hidden income, and loopholes in China’s booming livestream economy.

Ding Rui

Cold Reality: Tragedy Exposes Perils of Extreme Livestreaming

The death of an outdoor lifestyle influencer in the frozen wilds of North China has cast light onto the risks facing some livestreamers.

Road to Ruin: How China’s Motorcycle Influencers Risk It All for Views

In recent years, several young women motorcycle influencers have died in high-speed crashes. Their deaths have sparked widespread debate over the risks of pushing the limits for online attention.

The Complex Inner Lives of China’s ‘Livestream Moms’

Contributions from individuals with unique perspectives to share. Hear from everyone, from experts and commentators to those whose voices are often marginalized.

VOICES & OPINION

Why are women streaming themselves caring for their sick and paralyzed children?