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Going Viral in China: Cultural Heritage Turned Into Spectacle

Contributions from individuals with unique perspectives to share. Hear from everyone, from experts and commentators to those whose voices are often marginalized.

VOICES & OPINION

Influencers who give a patriotic tinge to cultural heritage topics are quickly growing their fanbases on Chinese short video platforms.

Why Chinese Audiences May Not Go Crazy for ‘Crazy Rich Asians’

‘Crazy Rich Asians’ is a hit, but its portrayal of Chinese culture may not resonate with audiences from the Chinese mainland.

Nut Cases: How Foreign Viral Video Stars Are Defying Stereotypes

Young foreigners are finding popularity online by putting their experiences in China front and center.

The Popular TV Shows Taking Chinese Soft Power Abroad

Overseas episodes of much-loved programs are increasingly aligning with the national government’s development goals.