Chinese shoppers went into a frenzy this week to snatch up limited-edition products from the latest collaboration between Japanese fashion brand Uniqlo and American artist Kaws.

Footage posted to microblogging platform Weibo on Monday shows customers sprinting at full speed, diving under Uniqlo’s half-closed storefront shutters, raiding clothing racks, and even grappling with one another to get their hands on T-shirts and other items that went on sale in the country that morning. Despite two previous collaborations between Uniqlo and Kaws, unprecedented hype built for this year’s product line after social media influencers and celebrities were seen sporting shirts from the collection.

This week’s pandemonium comes months after a similar outbreak of retail bedlam over limited-edition paw-shaped mugs sold by American coffee chain Starbucks, which similarly went viral on the country’s social media. (GIF: Weibo)