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‘KOS’ Players: Can Social Media Revive China’s Luxury Sector?

Translations, cross-publications, and collaborative projects from Sixth Tone’s external partners. 

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To reverse the slump in sales, high-end brands are allowing media-savvy staff to create social content in the hope it engages broader audiences.

After the Storm: Influencer Reflects on Pregnancy Backlash

An online influencer from the Chinese countryside who was criticized for delaying her graduate studies to have a child shares the reality behind the media storm.

Zheng Qinwen: China’s Tennis Ace Wins On and Off Court

After winning gold in the women’s singles at the Paris Olympics, Zheng and the brands that backed her look set to reap the commercial rewards.