“Why do pets need to watch TV? It’s not just about programs; it’s pet science. Watching TV lowers pets’ cortisol levels, decreases problematic behaviors, helps them feel calmer when they’re alone, and gives them a happier, longer life.”

This statement comes from Chinese tech giant Tencent Video, the creator of “Pet TV,” China’s first streaming channel curated specifically for dogs and cats. Launched March 20, the channel is available to the platform’s VIP subscribers — costing roughly 25 yuan ($3.6) per month — and features videos for specific dog breeds, including labradors, pugs, and Cavalier King Charles Spaniels.

Tencent is aiming to tap into China’s booming pet economy. A 2025 report by multinational accounting firm KPMG found that in 2024, the country’s urban pet market exceeded 300 billion yuan (roughly $44 billion) and is expected to surpass 400 billion yuan in 2027, comprising related industries such as pet medical care, grooming, and fresh pet food.

Streaming 24 hours a day, the channel integrates content from DogTV, an American network available globally and known for producing scientifically tested programming for pets, with its own original videos. 

According to the company’s official post on its WeChat account, Pet TV’s content, spread across seven series, is scientifically produced with pet-friendly colors, refresh rates, and audio frequencies according to animals’ “viewing preferences.” For example, the channel’s “relaxation series” combines soothing visual sequences with light music to calm anxious pets, while its “stimulation series” is designed to engage pets’ minds and prevent boredom.

According to a survey conducted by Tencent Video prior to the release of Pet TV, 66% of dog owners reported leaving the TV on for their dogs when they go out, while 69% of cat owners said they enjoy watching TV shows with their cats. Company surveys of Pet TV beta testers revealed that 85% of dogs were “very calm” after watching Pet TV videos and “obediently waited for their owners to come home from work.”

Tencent Video stated that the widespread adoption of LED and OLED screens means cats can see images more clearly. According to the company, moving images of birds, fish, and various electronic cat toys featuring yellow and blue help cats track on-screen content and meet their hunting-related psychological needs. Meanwhile, images of forests, grasslands, and skies, combined with appropriate audio, can provide cats with gentle environmental stimulation.

Editor: Marianne Gunnarsson.

(Header image: VCG)