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    Half Tones

    ‘Sky Mirror’ Tourist Attraction Apologizes for False Advertising

    May 29, 20200

    A tourist site in central China apologized Wednesday for misleading promotions of its “sky mirror” attraction.

    According to videos widely circulated online, tourists who had expected to take epic photos of an ethereal blue sky reflected all around them — as they had seen in related ads — complained about being dismayed to find the mirror surfaces covered with dirty footprints.

    The Dishuiyuan Scenic Spot in Linwu County, Hunan province, apologized via its public account on messaging app WeChat: “During preparations, our promotions team did not conduct a strict review of our over-rendered promotional photos, which consequently were totally different from the photos that tourists were able to take at the site.” Dishuiyuan added that the misleading promotions would be withdrawn, and the site would be temporarily closed for “rectification.”

    Similar “sky mirror” attractions can also be found in other provinces. A tourism industry insider told Pear Video that such projects cost anywhere from 30,000 to 200,000 yuan ($4,200-$28,000) to build. “With this being a slack season for traveling, scenic spots are trying to attract traffic and make money,” he told the outlet.

    Like many industries, tourism has been severely disrupted by the pandemic. In February, the China Tourism Academy, a Beijing-based research institute, estimated that the domestic tourism sector would see 1.2 trillion yuan in losses this year because of COVID-19.(Image: Weibo)