An executive at cellphone maker Xiaomi has been accused of making sexist, tone-deaf remarks while promoting the camera function of one of the company’s latest products.

In a now-deleted Friday post on microblogging platform Weibo, Chang Cheng, Xiaomi’s vice president, joked that the camera of the company’s Mi 10 Youth Edition handset could be promoted with ideas such as “When others cheers for you as they watch you score on the basketball court, I saw you split your pants,” and “Every beautifully dressed girl in the dormitory over there has a (@>_<@) room.”

The post has received backlash online, with many netizens describing Chang’s attempt at humor as “vulgar” for advocating voyeurism and stalking. A related Weibo hashtag had been viewed 50 million times by Monday afternoon.

In recent years, the tech industry in China, as elsewhere, has been criticized as a hotbed of toxic, misogynist workplace culture. During a conference presentation in 2016, an executive with internet giant Baidu made inappropriate remarks about sexual signals and women’s appearances that led to him being removed from his post.

The following year, rival Tencent apologized after a video of a “teambuilding game” in which female employees were forced to kneel suggestively in front of their male peers went viral online. Meanwhile, the Chinese tech industry as a whole has been repeatedly called out over blatantly sexist job ads. (Image: Weibo)