Plugged-in China watchers may remember hearing about a fake “quantum speed-reading” class earlier this month, but it now seems that this case was just the tip of the quantum iceberg.
A surprising smorgasbord of products branded as “quantum-fueled” — including quantum socks, quantum glasses, quantum mattresses, and quantum jewelry — can be found on China’s e-commerce platforms, with such products claiming to improve health through imprecisely defined “quantum energy,” according to a report Monday by domestic media outlet Legal Daily.
One vendor claims that its quantum mattress, priced five or six times higher than a conventional model, uses “the principle of a magnetic field to run through one’s meridians and acupoints” — language commonly found in traditional Chinese medicine. And then there’s the so-called quantum bracelet, which gives its wearer super strength — or more accurately, the ability “to easily lift one person” — while simultaneously purging the blood of toxins using “quantum high-frequency energy waves” that “shake cells millions of times per second.”
Some ingénue seniors have apparently bought into the dubious hype. A man in Beijing told Legal Daily that his mother often purchases products promoted as “quantum-fueled” because she believes they bring good energy and improve health. Scientists and consumer advocates, meanwhile, have lambasted such marketing practices as “false” and “misleading.” A physicist surnamed Zhao told the media outlet that elderly people are often deceived by vendors who pepper their product profiles with scientific terms, hoping to take advantage of those with humbler education backgrounds.
Sixth Tone’s searches on Taobao, a leading Chinese e-commerce platform owned by Alibaba, uncovered a host of products billed as “quantum-fueled.” Their supposed healing properties are not evident at first glance — in fact, they appear unremarkable in every way.
A “quantum energy” necklace that supposedly improves sleep, relieves headaches, and eliminates wrinkles after one month’s use, priced at $38 by a vendor in Guangzhou, Guangdong province. From Taobao
Quantum Water Bottle
A “quantum light wave” water bottle that supposedly increases strength, endurance, and flexibility through “magnetic field resonance,” priced at $14 by a vendor in Xuzhou, Jiangsu province. From Taobao
A “quantum-embedded” blanket that supposedly improves sleep, relieves pain, raises immunity, and restores energy, priced at $200 by a vendor in Beihai, Guangxi Zhuang Autonomous Region. From Taobao
“Quantum glasses” that supposedly “release negative ions” to raise the body’s metabolism and stave off tiredness, priced at $140 by a vendor in Beihai, Guangxi Zhuang Autonomous Region. From Taobao
Socks that supposedly release “quantum energy” into the skin to aid blood circulation and remove toxins, priced at $8 by a vendor in Shaoxing, Henan province. From Taobao
Editor: David Paulk.
(Header image: Images of so-called quantum products for sale on Taobao, a Chinese e-commerce platform)