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    Half Tones

    ‘Nappers Welcome,’ Says Ikea’s China Chief

    Aug 23, 2019

    While some have criticized the Chinese people who seem to flock to Ikea for power naps in air-conditioned showrooms, the company’s president of China operations certainly doesn’t mind.

    Speaking to reporters Thursday, Anna Pawlak-Kuliga said Ikea welcomes Chinese consumers to visit the Swedish company’s brick-and-mortar stores for interior decorating inspiration — and even for a quick snooze, should all the walking around become too taxing. “We are very happy to welcome many customers in our stores, for using our stores to sleep as well,” she said.

    Chinese people sleeping on Ikea’s beds and couches have long been a source of amusement to both domestic and international audiences. In 2015, a Beijing store instituted a ban on in-store naps, but staff members reportedly found it too difficult to keep people from plopping down on the inviting beds and mattresses.

    Ikea announced Thursday that it will invest 10 billion yuan ($1.4 billion) into the Chinese market in 2020, which would mark company’s annual largest investment in the country to date. Since its first China location opened in Shanghai in 1998, Ikea has expanded to 27 stores, two “experience centers,” and 11 distribution hubs in 21 cities on the Chinese mainland, according to its website. (Image: VCG)