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    Half Tones

    Chinese People Are Paying to Chat About ‘Avengers: Endgame’

    Apr 25, 2019

    Need to talk about the final “Avengers” movie without spoiling it for others? In China, there’s a way to do just that.

    Merchants on one of the country’s largest e-commerce sites, Taobao, are selling membership to “Avengers: Endgame” discussion groups for as little as 0.1 yuan, or around 1 cent. In some cases, would-be customers must offer proof that they’ve seen the film — such as a photo of their ticket stub — before they’re allowed to join the groups on social app WeChat.

    On Tuesday, Marvel had urged fans to refrain from posting spoilers that might ruin the cinematic experience for others.

    “Avengers: Endgame” has shattered presale records in China, collecting over 240 million yuan ($35.7 million) at the domestic box office before premiering Tuesday — when it raked in 179 million yuan from some 3 million moviegoers.

    This isn’t the first case of entertainment-specific chat groups being advertised on Taobao. Last month, the platform’s retailers offered a similar service for people who wanted to complain about the chauvinistic male characters on the hit TV drama “All Is Well.” (Image: @漫威影业 on Weibo)