A well-known indie record label in China has apologized for promoting a music festival with a cheeky online image parodying the country’s push for higher birthrates.

In a post Tuesday on microblogging platform Weibo, Modern Sky Entertainment said it was sorry for the “inappropriate picture” that it had shared the previous day in a now-deleted post on the social media platform to promote its Strawberry Music Festival. The image, originally of a government slogan promoting the country’s so-called two-child policy, had been digitally manipulated to read, “It is Strawberry’s inescapable responsibility to ensure that the whole village bears second children.” Following Monday’s post, many Weibo users criticized the sexually suggestive edit under a hashtag translating to “Modern Sky copywriting,” which received over 7.6 million views by Wednesday afternoon.

The label’s statement came just days after a similar mea culpa was issued by another Chinese company criticized for vulgarity. On Saturday, popular tea shop chain Heytea apologized for its role in a frisky marketing campaign undertaken with condom brand Durex for April 19, a date popularly associated with one-night stands. (Image: @锦宝liliya on Weibo)