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    Half Tones

    Tencent, NetEase Are World’s Highest-Earning App Developers

    Feb 27, 2019

    For the third consecutive year, Chinese internet giant Tencent has been named the world’s top app maker.

    According to a ranking published Tuesday by industry analytics site App Annie, Tencent and another Chinese company, NetEase, were the world’s two leading publishers in terms of revenue generated through Google’s and Apple’s app stores. Other notable brands such as Sony, Netflix, Electronic Arts, Google, Baidu, Alibaba Group, Microsoft, and Nintendo were also among the top 52 app store earners.

    In its annual report on mobile trends, released last month, App Annie said that Tencent Video — the company’s Netflix-like streaming service — was the third-highest-grossing non-game app in 2018. Tencent’s online battle arena game “Honor of Kings,” meanwhile, ranked second in global revenue for games.

    Despite its tremendous popularity, Tencent’s battle royale hit “PlayerUnknown’s Battlegrounds” was not among the top earners: Due to a large-scale government restructuring, the two versions of the game available on the Chinese market have not been approved for monetizing. (Image: VCG)