A leading Chinese media conglomerate is partnering with Japanese talent agency Yoshimoto Kogyo to establish an entertainment industry training program for promising talents from across Asia, Caixin reported Monday.

China Media Capital, or CMC, and the Japanese company will recruit newcomers in the performing arts and creative technology sectors — including virtual reality — to provide a high-profile launch pad for their careers. The collaboration will supply young professionals with vocational training administered by industry insiders.

For years, CMC has been on a quest to expand its global reach through international partnerships. In July, it secured an investment of 10 billion yuan ($1.5 billion) from firms like Alibaba and Tencent, raising the company’s worth to 400 billion yuan. (Image: VCG)