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    Half Tones

    ‘Dying to Survive’ Designers Apologize for Poster Plagiarism

    Jul 17, 2018

    Graphic designers have apologized for copying design elements from the Japanese manga “My Hero Academia” in a poster released to celebrate popular Chinese dark comedy “Dying to Survive” making 2.5 billion yuan ($374m) at the box office.

    “We are sorry that our careless creation hurt fans of our film and anime fans,” said a statement on the film’s official Weibo account. But net users were not impressed, pointing out that earlier posters plagiarized the design of another manga, “One Piece.”

    Based on the true stories of how Chinese leukemia patients smuggled cheaper drugs from India, the film has been a hit with audiences, and even caught the attention of policymakers. As its box office takings climbed, authorities announced that they would bring down the price of cancer drugs. (Image: From Weibo)