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    As rural content booms online, Lin Yangduo has gone viral promoting village tourism and local products with a formula that makes him deeply uncomfortable.
    For a generation losing faith in any single career path, money has become a tool for managing risk, claiming autonomy, and building a life on their own terms.
    Wu Tongyu
    2d ago
    Sociologist
    In the country’s less-developed hinterlands, labeling data to train AI models has become a poverty-alleviation tool.
    Game researcher
    In the 10 years since the game launched in 2016, there have been highs, lows, and everything in between. It is no exaggeration to say that Overwatch would not be what it is in China without the fans.
    For 15 years, Chinese farmer Cheng Yunfu had sold cheap hand-pulled noodles at a local fair — then a trending video sent his life spinning out of control.
    Han Suzhen’s tiny alleyway store was overrun with customers after a post about her “hand-brewed coffee” went viral — and it almost cost her health.
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