Video-streaming platform Bilibili has deleted the account of a user who called on his fans to exploit a fruit seller’s pricing mistake on e-commerce platform Tmall, which resulted in the store’s temporary closure, according to a statement Thursday.
During a livestream Wednesday, LurenA-, also known as Passerby A-, told his fans to barrage the Guoxiaoyun fruit store on Tmall with orders after the latter mistakenly priced 4.5 kilograms of oranges for 26 yuan ($4), Shanghai-based media outlet Guancha.cn reported Thursday. The seller was then immediately flooded with more than 20,000 orders worth some 7 million yuan.
Though the store apologized for the mistake and begged buyers to cancel their purchases, the Bilibili vlogger instructed his fans to report the store for false advertising, leading to its temporary closure. Tmall on Thursday said that it had “protected” the store shortly after noticing the influx of orders and promised to “minimize the losses of all parties to the best of our abilities.”
Tmall said it had compensated users who had filed complaints with a few hundred yuan each from a deposit the seller had paid to operate on the platform. The fruit vendor was back online Friday afternoon, but no products were listed for sale. (Image: The Paper)