The bargains have ended, the shopaholics are exhausted, and China’s annual shopping extravaganza Singles’ Day has set new records.
E-commerce giant Alibaba’s online shopping site Tmall beat last year’s sales record, raking in 213.5 billion yuan ($30.8 billion) in purchases in 24 hours. The figure makes the spending bonanza — now in its 10th year — more than twice the size of last year’s Cyber Monday and Black Friday combined.
From the most popular products to the speed of sales, Sixth Tone takes a look at how this year’s Singles’ Day panned out.
Editor: Julia Hollingsworth.
(Header image: Customer service staff celebrate the start of Alibaba’s annual Singles’ Day shopping event in Guangzhou, Guangdong province, Nov. 10, 2017. Chen Jimin/CNS/VCG)