Ikea has opened an official shop on Chinese e-commerce platform Tmall, partnering with a third-party retailer for the first time in its 77-year history, according to a statement Tuesday.

Within 24 hours, Ikea’s Tmall outlet had gained over 400,000 followers, the Swedish furniture giant said. The online shop sold 3,800 products to customers in Shanghai and the neighboring provinces of Jiangsu, Zhejiang, and Anhui on its first day.

Ikea has 30 stores on the Chinese mainland, though many have remained closed during the COVID-19 epidemic. Before Ikea partnered with Alibaba, Tmall’s parent company, customers in cities without Ikea stores had to rely on daigou — a service by which people buy and deliver products to clients for a fee — to satisfy their some-assembly-required fixes. (Image: From @中国新闻周刊 on Weibo)