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    Half Tones

    Nintendo Switch Officially Launches in China

    Dec 10, 2019

    Two and a half years after its international release, the Nintendo Switch is now officially available in China.

    Tuesday’s product launch comes months after the Japanese gaming pioneer in April announced a partnership with Chinese tech giant and game developer Tencent to introduce Nintendo products to the world’s second-largest gaming market. The Switch bundle, currently available on domestic e-commerce platforms Tmall and JD.com, is priced at 2,099 yuan ($300), consistent with the product’s price in countries like Japan and the U.S.

    The Chinese Switch bundle includes a copy of Nintendo’s hit game New Super Mario Bros. U Deluxe, sold separately for 299 yuan. Two other games — Mario Kart 8 Deluxe and Super Mario Odyssey — will be released in China soon. At a press conference last week, Tencent also confirmed the upcoming launch of the Switch Lite, a no-frills model at a lower price.

    To stave off video gaming addiction in children, China in 2000 imposed a ban on the domestic sale of portable game consoles — though Nintendo DS and PlayStation Pocket imports, as well as locally produced imitations, were still readily available to the resourceful consumer. Despite the lifting of the handheld console ban in 2014, PCs and mobile phones have continued to dominate China’s gaming market.

    The partnership with Tencent is not Nintendo’s first foray into China. In 2002, the Japanese company inked a joint venture with a local partner to sell a gaming console on the China market. That product, the iQue Player, was discontinued in 2016. (Image: @腾讯NintendoSwitch on Weibo)