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    Half Tones

    Artificial Meat Giant Impossible Foods Seeks Chinese Partner

    Nov 09, 2019

    Impossible Foods is planning to work with China to build the world’s “most flexible, most guaranteed, and most sustainable food system” as a model for other countries, Sixth Tone’s sister publication The Paper reported Saturday.

    Though the American artificial meat giant has yet to enter the Chinese mainland market, it met with a number of potential partners from the country during the China International Import Expo this week in Shanghai. Impossible Foods’ products can be found in several international markets, including 17,000 restaurants in the U.S. and Singapore.

    Earlier this year, fast-food chain Burger King partnered with Impossible Foods to promote a meat-free Impossible Whopper in the U.S. The artificial meat company currently has no plans to extend its cooperation with Burger King to the Chinese market, according to The Paper.

    China is the world’s largest consumer of meat. Since the first African swine fever outbreak was detected in the country over a year ago, domestic pork prices have surged by 47%. (Image: CNS/VCG)