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    Half Tones

    China’s First Pea Protein Mooncakes Sell Out in Minutes

    Sep 06, 2019

    In the run-up to next Friday’s Mid-Autumn Festival, Chinese consumers will have the option of buying mooncakes — the traditional snack most closely associated with the holiday — made with imitation meat.

    For the first time, a company called Yantai Shuangta Food Co. Ltd. in China’s eastern Shandong province is making the savory pastries with pea protein, according to Sixth Tone’s sister publication, The Paper. The company — which offers a variety of vegetarian food products, including rice noodles — began selling the pea protein mooncakes Thursday. Its gift sets priced at 168 yuan ($23) sold out within two minutes, Shandong media reported.

    Although China is the world’s largest consumer of meat by volume, most people in the country are open to meat alternatives, according to a recent study. Also for this year’s Mid-Autumn Festival, some 3,000 soy-stuffed vegetarian mooncakes will go on sale in the southern city of Shenzhen. (Image: IC)