Online vendors are providing an outlet for viewers of the hit Chinese television show “All Is Well” to vent their frustrations — in exchange for a small fee.

For as little as 0.5 yuan (7 cents), users on e-commerce platform Taobao can pay to chat online with vendors who will lend a sympathetic ear to their complaints about the show, Hongxing News reported Wednesday. One such vendor, surnamed Wang, told the Sichuan-based news outlet that he has more than 300 customers who message him to gripe about the show’s chauvinistic male characters.

“All Is Well” tells the story of a modern-day Chinese family with sons who are praised and a daughter who is shunned, and many viewers have slammed the show’s sexist overtones since its March 1 premiere. A hashtag about the TV program had been viewed nearly 3.4 billion times on microblogging platform Weibo by Thursday afternoon. (Image: Taobao)